Sunday, 14 July 2013

Cognitive Absorption Theory

 

Do the dimensions of Cognitive absorption influence your job satisfaction?

 
 
Cognitive absorption encompasses five dimensions (Agarwal and Karahanna 2000):
  • Temporal dissociation: The individual’s inability to register the passage of time while engaged in an activity.
  • Focused attention: Experience of total engagement, where other intentional demands are rather ignored.
  • Heightened enjoyment: Heightened enjoyment captures the pleasurable aspects of the interaction.
  • Control: User’s perception of being in charge of the interaction.
  • Curiosity: The extent to which the experience arouses an individual’s sensory and cognitive curiosity.

Reference
Agarwal, R., and Karahanna, E. (2000). Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage. MIS Quarterly , 24(4), 665-694.

No comments:

Post a Comment